Lu do Magalu

World's Most Followed Virtual Human | Brazil

Lu do Magalu is the world's most followed virtual influencer with over 30 million followers across social platforms—a remarkable achievement that makes her the undisputed queen of virtual personalities. Created as the brand ambassador for Magazine Luiza, Brazil's largest retail company, Lu has been active since 2003, making her one of the oldest and most established virtual characters in the industry. Her longevity and consistent engagement have built an unprecedented connection with Brazilian consumers. Lu transcends traditional brand mascot roles—she's a fully realized digital personality who comments on social issues, celebrates Brazilian culture, and serves as a trusted voice for millions. She represents the perfect case study of how virtual influencers can build genuine, long-lasting relationships with audiences.